ABOUT US
Founded in 2022, we are a boutique agency supporting selected partners across luxury hospitality, wellness, tourism, and lifestyle in growing their commercial potential. With extensive leadership experience in Sales, Marketing, and Commercial Strategy, in-depth knowledge of both domestic and international markets, and a holistic perspective on Sales, Revenue, Distribution, and data, we combine strategic thinking with a personal approach and a strong focus on results.
18+ YEARS OF MARKETING & SALES
We understand the individual demand of high-end corporate, MICE, and leisure trade. With our roots in the Swiss market, we combine strategic sales expertise with an established international network of partners across the DACH region, the US, UK, and GCC region.
PRACTICAL AND HANDS-ON
We proactively engage with your clients, arrange product presentations, follow up on proposals, and manage account lists that often get overlooked in the day-to-day business. We take ownership of the agreed activities, working independently while staying closely aligned with your team.
ANALYTICAL AND STRATEGIC IN LUXURY SALES
Luxury sales begins with a deep understanding of markets, people, connections, and the opportunities within the premium segment. We combine data-driven analysis with a clear and transparent assessment of sales opportunities, empowering you to make informed strategic decisions.
PERSONAL AND COMMITTED
In client meetings, we represent your product and offer with expertise and authenticity, reflecting the distinctive standards and quality of your hotel or brand. We listen attentively, ask the right questions, and engage in open, trust-based communication. We create clarity, align expectations, and agree on concrete next steps.
ABOUT THE FOUNDER
"People, diverse cultures, and new perspectives have always shaped who I am today — perhaps explaining my decision to study International Business, my career in sales, and my international journey through the luxury hospitality industry.
The result is a distinctive blend of Polish hospitality, German clarity, and Anglo-Saxon ambition, combined with a strong commitment to quality, meaningful relationships, and sustainable growth.
Driven by my passion for hospitality and my vision to make sales more strategic, focused, and effective, I founded K. Irniger & Partner. Built on transparency and trust, we support our partners in identifying their most profitable market segments and focus on sales resources with the greatest impact — creating the foundation for sustainable growth.
KATHARINA IRNIGER
ROOTED IN ZURICH.
INTERNATIONALLY CONNECTED.
Based out of Zurich, we offer our international partners direct access to the Swiss market. We also support Swiss businesses in strengthening their domestic client base and developing new international business opportunities.
In both cases, our focus remains the same:
Sustainable growth through strategic business development, transparent relationships, clear communication, and long-term partnerships built on trust.
