LUXURY SALES
IT ALWAYS STARTS PERSONALLY
LUXURY HOSPITALITY, WELLNESS & LIFESTYLE
PERSONALIZED APPROACH.
We strengthen your sales sustainably: we identify high-potential accounts, engage key decision-makers, lead personal client meetings, and guide sales opportunities through to conversion. Combining in-depth Swiss market knowledge, an international network, and extensive B2B sales expertise across demanding markets and customer segments, we help you build and manage long-term relationships within the UHNW segment.
TARGETED SALES.
We connect you with the right opportunities. High-value corporate accounts, qualified MICE enquiries, and selected leisure partnerships require proactive outreach, strong market know-how, consistent relationship management, and reliable follow-up. Yet, day-to-day operations often leave little time to give these activities the focus and attention they deserve.
KATHARINA IRNIGER
MANAGING DIRECTOR
SALES SERVICES
NEW BUSINESS
Win new accounts.
Identify and contact relevant corporate clients, MICE agencies, travel advisors, and leisure partners
Address decision-makers individually and personally via telephone, email, and LinkedIn
Clarify needs and business potential, and directly develop qualified inquiries
LEAD FOLLOW-UP
Develop open leads to conversation.
Follow up on existing leads and proactively pursue outstanding proposals
Review lost-business and turndown lists to identify new opportunities and reactivate relevant contacts
Clarify objections, budget and decision-making processes, guiding sales opportunities through to conversion
SALES REPRESENTATION
Representing your hotel or brand.
Maintain a personal presence with key clients and sales partners, with a particular focus on the Swiss market
Strategically plan and conduct sales calls, client meetings, and roadshows, while representing your brand
Build new connections at industry trade shows and events, and develop them through targeted follow-up
COMMERCIAL SPARRING
Grow your revenue.
Analyze business mix, market segmentation, account potential, and existing sales and marketing activities
Refine market entry, repositioning, distribution, and pricing strategies from a sales perspective
Translate tactics into actionable measures and support your sales team with hands-on coaching
REFERENCES
Katharina led the team in increasing occupancy 770 bps while growing average rate 13% for an increase in RevPar of 26%. She successfully translated customer needs into profitable revenue opportunities, while effectively balancing the expectations of owners and management companies and building strong, lasting client relationships.
Park Hyatt Zürich & Hyatt International,
Asset Manager
With a sharp sense of market dynamics and an instintive understanding of the luxury guest mindset, she guided us through the critical steps of positioning and commercial strategy during the pre-opening phase. Through her carefully selected key accounts and Fam Trip collaborations, she laid a foundation of trust and anticipation among top tier MICE, luxury travel trade, and tourism partners.
Wald.Weit Rheingau Hotel & Retreat,
Hotel Director
Her existing portfolio of contacts and genuine talent and passion to engage with new clients nationally as well as internationally and manage the relations with the same throughout various industries is fantastic.
Hotel de Rome, Berlin
General Manager
ABOUT US
Founded in 2022, we are a boutique agency supporting selected partners across luxury hospitality, wellness, tourism, and lifestyle in growing their commercial potential. With extensive leadership experience in Sales, Marketing, and Commercial Strategy, in-depth knowledge of both domestic and international markets, and a holistic perspective on Sales, Revenue, Distribution, and data, we combine strategic thinking with a personal approach and a strong focus on results.
18+ YEARS OF MARKETING & SALES
We understand the individual demand of high-end corporate, MICE, and leisure trade. With our roots in the Swiss market, we combine strategic sales expertise with an established international network of partners across the DACH region, the US, UK, and GCC region.
PRACTICAL AND HANDS-ON
We proactively engage with your clients, arrange product presentations, follow up on proposals, and manage account lists that often get overlooked in the day-to-day business. We take ownership of the agreed activities, working independently while staying closely aligned with your team.
ANALYTICAL AND STRATEGIC IN LUXURY SALES
Luxury sales begins with a deep understanding of markets, people, connections, and the opportunities within the premium segment. We combine data-driven analysis with a clear and transparent assessment of sales opportunities, empowering you to make informed strategic decisions.
PERSONAL AND COMMITTED
In client meetings, we represent your product and offer with expertise and authenticity, reflecting the distinctive standards and quality of your hotel or brand. We listen attentively, ask the right questions, and engage in open, trust-based communication. We create clarity, align expectations, and agree on concrete next steps.
ROOTED IN ZURICH.
INTERNATIONALLY CONNECTED.
Based out of Zurich, we offer our international partners direct access to the Swiss market. We also support Swiss businesses in strengthening their domestic client base and developing new international business opportunities.
In both cases, our focus remains the same: Sustainable growth through strategic business development, transparent relationships, clear communication, and long-term partnerships built on trust.
ABOUT KATHARINA IRNIGER
"People, diverse cultures, and new perspectives have always shaped who I am today — perhaps explaining my decision to study International Business, my career in sales, and my international journey through the luxury hospitality industry.
The result is a distinctive blend of Polish hospitality, German clarity, and Anglo-Saxon ambition, combined with a strong commitment to quality, meaningful relationships, and sustainable growth.
Driven by my passion for hospitality and my vision to make sales more strategic, focused, and effective, I founded K. Irniger & Partner. Built on transparency and trust, we support our partners in identifying their most profitable market segments and focus on sales resources with the greatest impact — creating the foundation for sustainable growth.
ABOUT KATHARINA IRNIGER
SALES
PACKAGES
Additional sales support, a local Zurich presence, or a refreshing external perspective?
We strengthen your sales where experience, an established network, and senior-level expertise make the difference.
We look forward to connecting with you and exploring how we can create value together.
LUXSALES 360° - Strategic Sales Partnership
Strategic and operational hands-on support. A tailored combination of LUXSALES Momentum and Essentials activities, acting as an extension of your team. Sales representation and commercial sparring. Agreed scope of services and close, personal collaboration.
Flexible and results-oriented.
ESSENTIALS LUXSALES - Individual mandate
Ongoing support to drive sales performance, facilitate Swiss market entry, develop business nationally or internationally, support during repositionings, shape pre-opening sales strategies, or organise sales roadshows.
Objectives, scope, and timeframe are individually defined and agreed upon in close collaboration with you.
Profound and tailor-made.
LUXSALES MOMENTUM° - 30 Day Sales Sprint
Targeted, individual support for a specific sales iniative within one of your priority market segments: from reactivating existing business contacts and developing open leads to prospecting new accounts.
Intense and focused.